Martin McGarry
Search Assistance &
SEO Consultant
Freelance and fully independent (10yr+) SEO consultant. Straight talking and transparent SEO from a senior search strategist.
I’ll tell you what to target and how to measure it. I’ll advise you on your competition and how you compare. I’ll advise you what to build and how to grow and I’ll guide you on the best way to improve and optimise your website.
What does an SEO consultant do?
- I set a full plan to build your site and grow traffic
- I tell you how visible you are in your topic search
- I tell you who your true ranking competitors are
- I give clear instructions to optimise your website
- I lead your people with clarity and transparency
When you hire me, you’re hiring a program leader to project manage organic search growth for your business. I quickly identify where you rank and look for gaps that reveal how visible you are in your search space.
Then I’ll help you build your web presence by advancing your capabilities through content, improving your website with technical SEO improvements and increasing the noise around your brand with PR and marketing recommendations.
SEO Consultancy Framework
Organic visibility is what every competitive business is trying to achieve when they implement SEO into their digital marketing mix. You’ll want to own a share of the search space around your brand and rank for the searches that people use when they’re looking to buy the kinds of products that you offer.
As an SEO consultant I look at that search space and make recommendations on how to improve your visibility. Your content will earn more organic reach, you’ll become visible to new people, you’ll attract more visitors and you’ll be able to sell more of your products.
Some Clients i’ve worked with
How to get started
First up there’s an audit process. We have to understand who you are, where you are visible and measure the quality of your set up.
- Define your search space
- Specify target topics
- Target some keywords
- Group your pages
- Identify your competitors
- Measure where you’re visible
- Audit your site
- Check for tech errors
- Quality assess your content
- See what’s working
- What’s not working
- See what missing
What happens next?
Once the audit is complete, we project a plan to fix and grow. So we fix any quality issues and we identify a pathway to growth.
- Fixing quality issues
- Consult with your Devs
- Address tech SEO issues
- Prioritise problem areas
- Identify failing pages
- Refresh or remove
- Plan a pathway to growth
- Consult your content team
- Brand vs non-brand strategy
- Content creation plan
- Content measurement framework
- Refresh and refine targets
Together we’ll measure how visible you are in the SERPs. I’ll help you understand how visible your competitors are and how you compare to them in terms of your share of search. We’ll build a plan to increase your market share. We’ll target outranking your competitors whilst building your web presence out to finally take ownership of the search space around your brand and the search space associated with you products.