How does it work?
For the majority of campaigns, I operate as an integrated SEO project lead. This means I work as part of your organisation seamlessly supporting your business by sharing my knowledge and expertise in SEO
I lead your people, so they understand and learn
I work with your people, so I understand and learn
No hidden tactics or tricks
Detailed disclosure of processes and plans
Learn from my continued tips, tools and tasks
Technical SEO Audits
A tech SEO audit starts off with a bug check. I can tell you how many “SEO defects” your site has quite early on and then we set about plotting a path to get those fixed
Quick scan defect analysis
Risk assessment pre-audit
Full scale tech audit
Detailed and descriptive solutions
Content Assessment
When I kick off any campaign, one of the first places to start is the existing content. Optimising what you already have is key to setting you on the path to growth.
Query mapping search terms to pages
Quality, relevance and intent analysis
Competitor benchmarking
Current content optimisation plan
Content Creation
Most projects experience growth through new content. Your customers are asking questions, consumers are browsing the web. New content helps you grow in your topical search space whether that’s your brand searches or non-branded search
Commercial gap analysis
Knowledge gap analysis
Content creation plan
Launch, measure & refine strategy
Target & Measure
All projects are measured and targets are set that represent your projects potential to grow. We work with the numbers that you can easily understand, so you’re not overwhelmed by science or jargon. We make estimates and set targets based on experience of the SERPs
Rank tracking, site, pages, topics & keywords
Google search dashboards and analytics
Regular updates and 1on1 communications
Frank & honest assessments
Typical services
Get GOING
2-3 months
TECH: Initial tech defect score
TECH: Risk assess pre-audit
STRATEGY: Visibility assessment
STRATEGY: Target topics & terms
CONTENT: Current query analysis
CONTENT: Quality & intent audit
MEASURE: Goals & objectives
MEASURE: Dashboard design
INTEGRATED SEO
full Strategy
monthly ongoing
TECH: Quarterly health checks
TECH: Integrated fix management
STRATEGY: 12 month pathway
STRATEGY: Integrated project lead
CONTENT: Growth strategy
CONTENT: Launch, review, refine
MEASURE: Progress reporting
Single tech audit
2-3 months
SET UP: Initial defect score
SET UP: Risk assess pre-audit
PLAN: Segmented defects
PLAN: Prioritised tasks
DELIVER: Documented fix list
DELIVER: Clear annotations
SUPPORT: Fix tracking
MEASURE: Completion reports
More Details
If you’re interested in some of the detail, maybe you’re not actually sure what SEO’s do. Its a balance of auditing your site and what you already have, whilst defining a plan to grow by creating content that you don’t have.
All that is then done whilst measuring your competitors and the websites that occupy the millions of search results that you’re trying to grow into.
Technical
Technical SEO strategy is about making your website more appealing to search engines. They travel the internet through hyperlinks, reading the content around that journey. Make that process easier for the bots or web crawlers and they will find it easier to index and rank your website. So besides just audits I…
Optimise titles, meta tags & HTML attributes
Recommend site structure
Looking for slow spots
Remove or reduce link redirects
Internal link audits
Microdata markup
Troubleshoot index bloat
Find orphaned pages
Spot Google looking at the wrong pages
Plus lots more
Content
Content strategy is a mix of assessing what you currently have, what you don’t have and what everyone else is doing around you. I check whether your key pages are working and what key pages are missing. I help you build out your content plans and I help you understand how Google indexes and presents your content in the SERPs through the following…
I asses all your current content for relevance
Help you audit and assess every key page
Build a plan to grow your content
Create briefs that help your develop content
Develop dashboards for measuring you pages
Share tips and tactics to nurture new content
Refine content as part of a refresh strategy
Improve or removing failing content
Find conflicts that cause Google to ignore pages
If you’re looking for a reliable, honest SEO leader to get you on the right path. I offer short audit projects or integrated consultancy services on a retained basis. Please get in touch and we’ll set up a 30 minute call to discuss your needs.
What I need from you
If you’re ready to get started or you’re almost there and are looking to chat about your project, here’s what you need to prep
What’s the goal, what is it that you want SEO to achieve
What resource is in place to support your SEO project
Be realistic about budget, 100,000 pages is not 100 pages
What are the key pages where transactions take place
Idenitfy some of the competitors in your space and their size